Nemzetközi konferenciaelőadások - 2012
Dörnyei Krisztina, Gyulavári Tamás (2012): „Reading before buying - exploring consumer attitudes toward informative function of packaging.”, In: 11th International Marketing Trends Conferfence. Velence, Olaszország, 2012.01.19-2012.01.21.pp. 1-23. Paper 2. (ISBN:978-2-9532811-3-2)
Ercsey Ida (2012): "Examination of the perceived value in the culture industry", In: 11 th International Congress Marketing Trends Conference, Velence, Olaszország, 2012. 01.19-01.21. pp. 1-19. ISBN 978-2-9532811-3-2
Gyulavári Tamás, Dörnyei Krisztina (2012): „Investigation of factors influencing loyalty – the role of involvement, perceived risk and knowledge.” In: 11th International Marketing Trends Conferfence. Velence, Olaszország, 2012.01.19-2012.01.21.pp. 1-22. Paper 1. (ISBN:978-2-9532811-3-2)