Nemzetközi konferenciaelőadások - 2009
Bauer András (2009): Fairness in B2B relationships in Hungary, EMAC Conference, Nantes, May 2009
Bauer András, Lisa Scheer, Reikli Melinda, Asmat N. (2009): „The Foundations of Fairness in Business To Business Relationships.: A Multinational Experiment and Survey Part I.” In: American Marketing Association Winter Conference: Marketing Theory and Applications. Tampa, Amerikai Egyesült Államok, 2009.02.23
Bauer András, Shintaro Okazaki, Rafal Ohme (2009):”Qualitative exploration on advertising strategy in the new eu member states.” In: 8th International Conference on Research in Advertising. Klagenfurt, Ausztria, 2009.06.25
Bauer András, Shintaro Okazaki, Radoslav Skapa (2009):”Exploring Advertising Strategy in the New EU Member States.”, In: 2009 American Academy of Advertising Conference. Cincinnati, Amerikai Egyesült Államok, 2009.03.27
Berács József (2009): Marketing and Transition Economies: An Economic Perspective, in: Witkowski, Terrence H. (2009) eds: Rethinking Marketing in a Global Economy, Proceedings of the 34th Annual Macromarketing Conference, University of Agder, Kristiansand, Norway, June 4-7, 2009. page 202
Berács József - Nagy Gábor (2009): The Effect of Business Environment on Market Orientation and Performance in an Emerging Country, in: Helfer, J.P. -Nicolas, J.L. (2009) eds: Marketing & the Core Disciplines, 38th EMAC Connference, Audencia Nantes, France, 26-29 May 2009, Conference Proceedings, CD
Berács József – Szőcs Attila (2009): Brands as Leading Indicators of Performance, in: Moisescu, O. – Plaias, I. – Pop, M. eds.: Marketing – From Information to Decision, The Proceedings of the International Conference, University Babes-Bolyai, 30-31 Oct., 2009, Cluj-Napoca, 85-93
Cleveland, M. – Laroche, M. – Papadopoulos, N. – Berács, J. – Elliott, S. – Hallberg, A. – Rojas-Mendez, J.I. – Solano, R. – Szamosi, L.T. – Verma, B. (2009): Identity, Demographics, and Consumption: A Study of Segmentation Variables Across Eight Countries and Nine Product Categories, Proceedings of the Annual Conference of the Administrative Sciences Association of Canada, Marketing Division, Niagara Falls, Ontario, June 6-9 2009, page 17
Drávavölgyi Tibor: The ideal clerk’s role in the framing of quality of complex product of the public administration. VIII. International Congress on Public and Nonprofit Marketing, Valencia, Spain, 17-19, June, 2009 www.adeit.uv.es/AIMPNL2009, (CD, ISBN: 978 84 692 3179 1), 17-19, June, 2009.
Dudás, Katalin (2009): The role of marketing in environmental protection and a complete model of environmental consciousness of consumers, International Conference - Marketing From Information to Decision, Babes-Bolyai University, Cluj-Napoca, October 30-31. 2009.
Ercsey Ida-Eisingerné Ballassa Boglárka (2009) The examination of the consumer satisfaction in the transit industry. In: 3rd International Scientific Conference Marketing Theory Challenges in Transitional Societies, University of Maribor, 24-25. 09. 2009. CD kiadvány
Ercsey Ida- László Józsa (2009) The affects of consumer expertise and experience with guaranteed delivery time services on the expectations in Hungarian Post, In: POSTPOINT 2009, University of Zilina, Zilina, 16-18. 09. 2009. ISBN 978-80-554-0085-3.
Ercsey Ida-Józsa László (2009) The affects of consumer expertise and experience with service guarantees on the expectations within postal sector, In: VIII. International Congress on Public and Non Profit Marketing, University of Valencia, Valencia, 17-19. 06. 2009. CD kiadvány
Ercsey Ida (2009) Consumer complaining behaviour at public utility services, In: 8th International Conference Marketing Trends, Satisfaction and Loyalty, ESCP-EAP European School of Management, Paris, 2009. CD kiadvány.
Henseler, J. & Horváth, C. (2009). A Cross-Cultural Comparison of Success Factors of Brand Extensions: A Meta Study. In 38th EMAC Conference Proceedings. Nantes, France.
Hofmeister Tóth Ágnes – Neulinger Ágnes: Generational Differences in Consumption Patterns in Hungary. Business & Economics Society International Conference, July 15-19, Kona, USA
Hofmeister Tóth Ágnes – Neulinger Ágnes: Changing Consumption Patterns in Hungary
8th International Congress Marketing Trends, Paris, January 15-17 2009
Hofmeister-Tóth Ágnes, Kelemen Kata, Piskóti Marianna (2009): Changes in Consumer Behavior Patterns in the Light of Sustainability. Consference on Sustainable Consumption. Proceedings, 2009.szeptember 24., Budapest.
Hofmeister-Tóth Ágnes, Dr. Katalin Eiber-Spanyi (2009): The Role of Personal Values in Marketing-mix-decisions. Business and Marketing Strategies for Central & Eastern Europe .Proceeings, December 3-5, Vienna, Austria, Vienna, Wirtschaftsuniversität.
E. Hlédik - Z. Veres (2009): Perception of Product Attributes and Personal Values:
„Believe What You See” or „See What You Believe”?. In Mumel, D. – Korda, A.P. (eds.): Marketing Theory Challenges in Transitional Societies, 3rd International Scientific Conference, Maribor, pp. 93-98.
Huszka Péter: Food consumption habits and their change in Hungary between 2004-2009 in particular consideration for crisis in 2008. Komárno, Selye János Egyetem „Oktatás – Tudomány –Társadalom“ című I. Nemzetközi Tudományos Konferencia 2009-szeptember 7-8 ISBN 978-80-89234-83-7
Huszka P., Polereczki Zs.: Analysis of the consumption frequency of dairy produts in the course of different meals in Hungary. Acta Agraria Kaposváriensis, 2 (2) 77-84 2008 ISSN 1789-6924 begin_of_the_skype_highlighting 1789-6924 end_of_the_skype_highlighting
Józsa L.- Keller V.: Analyzing Active Proneness of Small Shop’s Consumers, In: Helfer, J-P., Nicolas, J-L. eds: EMAC 38th Conference Proceedings, Nantes, France, 2009 1-7.o.
Kandikó József - Enhancement of Business-ability of the SME-s, 7th International Conference of Miskolc University, 2009. május 19-20. Lillafüred (Konferencia II. kötet, 122-128. old.)
Kenesei Zsófia - Kolos Krisztina (2009): The impact of service recovery tactics on satisfaction– a scenario based approach. in: Helfer, J.P. -Nicolas, J.L. (2009) eds: Marketing & the Core Disciplines, 38th EMAC Connference, Audencia Nantes, France, 26-29 May 2009, Conference Proceedings, CD
Kolos Krisztina - Kenesei Zsófia (2009): The role of emotions and perceived control in the recovery strategy of service companies. AVA Congress, Debrecen, 26-27th March
Mandják Tibor-Simon Judit: Structure of Business Relationship Value, 2nd European Workshop on B2B Marketing, 2009, Lyon
Nagy Szabolcs: Környezettudatos marketing, "Tudásalapú társadalom - Tudásteremtés - Tudástranszfer - Értékrendváltás", Miskolci Egyetem, Gazdaságtudományi Kar, VII. Nemzetközi Konferencia, Miskolc-Lillafüred, 2009. május 19-20 II. kötet, 50-56. oldal, ISBN: 978-963-661-892-6
Nagy Szabolcs – Piskóti István: Functional food marketing in Hungary, IAPNM09, 8th International Congress of the International Association on Public and Non-Profit Marketing, Valencia, Spain, June 17-19, 2009 www.adeit.uv.es/AIMPNL2009
Nagy Szabolcs: A környezettudatos magatartás motivációi, (Marketing Oktatók Klubja 2009. évi Konferenciája, Kaposvár, 2009. augusztus 30-31.)
Nagy Szabolcs – Piskóti István – Molnár László: Store Choice Model – The Uniocoop Case in Hungary, “The Six Senses – The Essentials of Marketing”, EMAC 2010 Conference, Koppenhága, Dánia, 2010. június 1-4.
I. Németh – Z. Veres (2009): The Role of Lifestyle Variables in Consumers’ Long-term Intangible Investment Decisions, Mezinárodní konference, Univerzita Tomáše Bati, Zlín, CD-ROM
Okazaki, S- Bauer, A - Skapa, R. (2009). Exploring Advertising Strategy in the New EU Member States: The Grounded Theory Approach American Academy of Advertising Conference, Cincinnati
Okazaki,S. – Bauer, A. – Skapa, R. (2009) : Exploring Advertising Strategy in the New EU Member States 2009 International Conference on Research in Advertising (ICORIA), Klagenfurt, June 2009
Orosdy Béla (2009): Értelmezhető-e az árpolitika a politikai marketingben? VII. Nemzetközi Konferencia Miskolci Egyetem GTK, Miskolc-Lillafüred, 2009. május 19-20. II. kötet, pp. 27-33. Felelős szerkesztő: Prof. Dr. Kocziszky György
Orosdy Béla (2009): Guerrilla marketing system, In: Marketing kao održivog razvitka / Marketing as a factor of sustainable development – Sveučilište J. J. Strossmayera u Osijeku, Ekonomski Fakultet u Osijeku i CROMAR – XXI. Kongres CROMAR Cingress Osijek, october 8-10 2009. p. 73
Papp-Váry Árpád : The role of visual and verbal identity in country branding: country names, slogans and logos (In: „Globális kihívások, lokális megoldások”, Erdei Ferenc V. Tudományos Konferencia, Marketing szekció, Kecskeméti Főiskola Kertészeti Főiskolai Kar, Kecskemét, 2009. szeptember 3-4.)
Piskóti István – Nagy Szabolcs: A New Customer Satisfaction Management Model, 14th International Scientific Conference „Economics and Management – 2009“, Kaunas, Lithuania, 23-24 April, 2009
Prónay Sz. - Hetesi E. - Veres Z. 2009: Hungarian lifestyle segments, 3rd MTC Conference, University of Maribor, Slovenia, 23-25 September 2009, Conference CD
Prónay Sz. - Hetesi E. - Veres Z - Vajda B. 2009: Applicability of lifestyle-based segmentation in a hungerian market setting, XXI. Cromar Congress, Universits of Osijek, Croatia, 8-10 October 2009, Conference CD
Rekettye Gábor – Hetesi Erzsébet – Rekettye Gábor, jr: The Future of Our World and Possible Trends in Marketing”, 8th International Congress: Marketing Trends, Paris, January 16th-17th 2009, Full text on CD, pp 1-17
Gábor Rekettye - Erzsébet Hetesi: Responsibility for the Future of our World — Paradigm Shift in the Theory and Practice of Marketing, In: New approaches in Public and Nonprofit marketing research & practice, 8th International Congress of the IAPNM 2009, 17-19th June 2009 Valencia (Spain), Abstract on page 46, Full text on CD, pp 1-11 www.adeit.uv.es/AIMPNL2009 letölthető
Gábor Rekettye (2009) The Position of Private Labels In the Brand Competition, XXI. CROMAR Congress, Marketing as a factor of sustainable development, University of J.J. Strossmayer, Osijek, October 8-10 2009. Book of Abstracts, p 82, full text on CD. pp 1- 8.
Scheer, L. – Asmat, N – Bauer, A. – Reikli, M. – Chlodnicki, M, - de Kervenoal, R. (2009): The Foundations of Fairness in Business-To-Business Relationships: A Multinational Experiment and Survey (Part 1), American Marketing Association Winter Conference, Tampa, 2009. February
Simon J. - Mandják, T. - Szalkai, Zs. (2009): Different Buying Behavioral Patterns in the Hungarian Hospital Network, 25th IMP Conference, Euromed Management, Marseille, France, 3-5 Sept 2009, letölthető: http://www.impgroup.org/paper_view.php?viewPaper=7310
Szűcs Krisztián, Törőcsik Mária, Soós János (2009): Trend research, the system of trends, trendaffinity in society. n: „Marketing - a factor of sustainable development” Conference Proceeding of the XXI. CROMAR Congress. Faculty of Economics in Osijek, p.12.
Törőcsik Mária: Trendkutatás a piaci döntések megalapozására.. VII. Nemzetközi Konferencia, Miskolci Egyetem Gazdaságtudományi Kar, Miskolc-Lillafüred, 2009. május 19-20., szerk:Prof. Dr. Kocziszky György, 2009. II. kötet 43-50. p.
Törőcsik, M., Láng-Somogyi, Z. (2009): The special issues of country branding - ‘Meeting of Cultures’ International Conference, Győr, 27. April, 2009
Veres Z - Hetesi Z. (2009): Consumer clusters of leisure time consumption, shopping and brand attitudes. Marketing Management Annual Conference, Chicago, pp.46-50.
Z. Veres (2009): Strategic Concerns of Competence-based Risk Perception in Service Projects. The Proceedings of 5th International Strategic Management Conference, Stellenbosch, pp. 225-234.
Z. Veres – K. Jäckel (2009): Análisis de conflictos en la primera línea de las instituciones de enseñanza superior mediante experimentos de simulación. Memorias de CLADEA 2009 (Consejo Latinoamericano de Escuelas de Administración), Guayaquil (Ecuador), CD-ROM