Aktuális Szaklap Call for Papers

A meghírdetett cikkek kategorizálása (ahogyan a létrehozott kategóriák is) önkéntes és csak a tájékoztatást, valamint a könnyebb átláthatóságot szolgálja. A kategóriákon belül az egyes felhívások a lejáratuk szerinti sorrendben foglalnak helyet. Tartalmuk és összetettségük miatt miatt bizonyos felhívásokat több kategóriába is közzé tettünk, ezért minden kategória átnézését javasoljuk.

Több mint 200 szaklap nem "special issue" megjelenéssel kapcsolatos információt talál az alábbi linken:

Magyar és külföldi szaklapok listája (.xls formátum):

Kategóriák:
1.   Marketingelmélet
2.   Marketing Oktatás

3.   Marketingkutatás

4.   Vásárlói/Fogyaztói magatartás / Marketingpszichológia

5.   Termékpolitika / Innováció Marketing

6.   Marketingkommunikáció

7.   Marketingcsatornák

8.   Ipari / B2B Marketing

9.   Digitális Marketing / E-business

10. Direkt marketing

11. Szolgáltatásmarketing

12. Turisztikai/desztináció Marketing

13. Nonprofit marketing

14. Kulturális/ Kultúra marketing

15. CSR és Marketing

16. Sportmarketing

17. Egészségügyi marketing

18. Élelmiszeripari Marketing

19. St. Gallen Review

1.    Marketingelmélet

„Remembering Female Contributors to Marketing Theory, Thought and Practice”

Journal of Historical Research in Marketing
•    The role of women in the development of marketing thought;
•    Early feminist marketers;
•    The influence of women in the advertising or marketing research industries;
•    Biographical profiles of early female scholars, their scholarship and their impact on subsequent literature or practice;
•    Comparisons of the work of female scholars compared to their male counterparts in terms of topics, theories and paradigms;
•    Critical readings of the work of early female writers and thinkers on marketing and consumption;
•    Historically situated readings of international female academics and practitioners contributions to thought and practice;
•    Explications of the intellectual networks of female academics and practitioners;
•     Methodological contributions that highlight methods to identify female scholars and practitioners in marketing, combined with a review of key scholars, themes and intellectual outlets.  

Terjedelmi korlát: 6-10 000 szó
Beadási határidő: 2012. április 30.

„Marketing, Public Policy, and History: Looking Backward and Ahead”

Journal of Historical Research in Marketing
•    Ecology and the environment
•    Consumer behaviour and consumer vulnerability
•    Culture and media
•    Legal and regulatory environment
•    Deregulation
•    Safety
•    International affairs/issues
•    Retailing and marketing channels
•    Issues of representation and (in)equality
•    Marketing communications
•    Public health and medicine
•    Political parties and politics
•    Global economy and development
•    Families and children; and
•    The impact of marketing on society

Terjedelmi korlát: 6-10 000 szó
Beadási határidő: 2012. június 15.

 

„Special issue on Social Capital and Interactive Marketing”

Journal of Marketing Management

Relevant topics for submission to this special issue may include, but are not limited to:
•    What are the antecedents of social capital in the interactive marketing environment?
•    What are the consequences of social capital in the interactive marketing environments?
•    What interactive dynamics contribute to social capital?
•    How does social media such as SNS contribute to social capital?
•    How does societal trust contribute to social capital in an online environment?
•    Does the reciprocity principle in social media affect social capital?
•    Does social capital affect individual’s well-being and life satisfaction through interactive communication?
•    Do social networks contribute to social capital?
•    What are the role of cultural differences in cross-national comparison of social capital?
•    How can we measure online social capital?
•    Does online social capital result in individual well-being?
•    Does online social capital influence civic participation?

Terjedelmi korlát: 6-8 000 szó
Beadási határidő: 2012. június 15.

„Special Issue on Brand Orientation”

Journal of Marketing Management

•    Theoretical and conceptual foundations of brand orientation
•    Reconciling the inside-out and the outside-in approaches to marketing and branding
•    Brand orientation and internal branding (human resources, culture, "living the brand", employer branding)
•    Conceptualisation and operationalisation of brand orientation (Brand orientation: What of it? What about it?)
•    Brand orientation and market orientation (and/or relating to other paradigms)
•    Brand orientation and identity
•    Instruments for improving/guiding the level of brand orientation
•    Brand orientation in different types of organisations and sectors
•    Brand orientation from a management and leadership perspective
•    Brand orientation and the strategic management of brands
•    Brand orientation and performance

Terjedelmi korlát: 6-8 000 szó
Beadási határidő: 2012. augusztus 1.

„Special issue on: Italian Marketing History”

Journal of Historical Research in Marketing

•    Advertising, Branding, Political Communications, Media, Distribution structures
•    Americanization
•    Celebrity marketing in and of Italy
•    Consumer identities and typologies
•    Country marketing
•    Export Marketing
•    Fascism
•    Fashion
•    Immigrant markets and immigrants as marketers
•    ‘Italianess’ as a marketing tool
•    Marketing thought
•    Regionalism
•    State marketing bodies, national  and EU Market regulation
•    Tourist promotion

Terjedelmi korlát: 6-10 000 szó
Beadási határidő: 2013. augusztus 1.

2.    Marketing oktatás

 

3.    Marketingkutatás

„Emerging Perspectives in Qualitative Research in International Marketing” International Marketing Review
The special issue aims to include, but is not limited to, the following topics:
• New contributions in qualitative research methods that advance management knowledge in international marketing and business.
• Modelling best practices through the use of qualitative methodologies.
• Rigorous theory induction in international marketing research to build testable propositions.
• Qualitative methods and cross-cultural marketing.
• The role of focus group research in brand formation and decision making across international markets.
• Method diversity: the challenges posed when understanding international marketing phenomena.
• In-depth case study exemplars of enhanced business performance.
• The role of qualitative research in predicting market outcomes in an international comparative context.
• Qualitative assessment and retail internationalisation.
• Comparative research studies using qualitative methods to explore regional and global business strategies.
• Studies that use novel qualitative techniques to expand and build international marketing theory.

Terjedelmi korlát:  6000 szó
Beadási határidő: 2012. március 31.

4.    Vásárlói/Fogyasztói magatartás / Marketingpszichológia

5.    Termékpolitika / Innováció marketing

„Brand Orientation”

Journal of Marketing Management

Terjedelmi korlát:  6-8000 szó
Beadási határidő: 2012. augusztus 1.

 

6.    Marketingkommunikáció

„Word of Mouth and Social Media”

Journal of Marketing Communications
•    methods of using social media for generating WOM
•    comparisons of online and offline WOM dynamics and consequences, including the interplay between these various forms of WOM
•    the conversational, as opposed to dyadic, nature of online WOM disseminated through social forums
•    antecedents to and conditions facilitating online WOM
•    the impact of negative online WOM and complaint behavior
•    the impact of online WOM on sales
•    the dynamics, spread, and consequences of marketing-relevant online rumors
•    rhetorical analyses of online WOM conversations
•    brand-related storytelling in blogs and online forums
•    segmentation analyses of online WOM participants
•    the integration of WOM with other on- and off-line techniques
•    where WOM fits in terms of integrated marketing communications from an organizational or consumer-based perspective.

Terjedelmi korlát: 4-6 000 szó
Beadási határidő: 2012. május 1.

7.    Marketingcsatornák

„Service innovation and value creation in the franchising profit chain”

Journal of Services Marketing
-Franchising system design
-Franchise service quality
-Franchising service blueprinting
-Franchisor/franchisee relationships and service interaction
-Franchisee/employee relationships and service interaction
-Franchisee/customer relationships and service interaction
-Creating brand value in franchising
-The role of communications in value creation
-Conflict resolution in franchising arrangements
-Franchise system monitoring
-Comparative studies between franchises and independent service businesses
-Cross-cultural service developments and implications
-Service provision of third-parties (i.e. government agencies etc.) in franchising.

Terjedelmi korlát:  3-5 000 szó
Beadási határidő: 2012. június 12.

8.    Ipari / B2B Marketing

„Integrating Marketing and Operations for Business Sustainability”

Industrial Marketing Management
The aim of this special issue is to explore the interplay between these different but crucial functions of a business in the context of both industrial and non-industrial brands. The guest editors invite research manuscripts on topics including, but not limited to:
•    Industrial marketing: A strategy for integrating marketing and operations
•    Issues in integrating marketing and operations
•    Industrial branding for business sustainability
•    Creation and delivery of brand value by industrial brands
•    Issues in delivering brand value to consumers through intermediaries
•    Business sustainability frameworks applicable for industrial or non-industrial brands
•    Antecedents and consequences of business sustainability for industrial brands
•    Business sustainability for improving efficiency of marketing and operations
•    Impact of sustainability initiatives on consumers and intermediaries
Authors are encouraged to submit manuscripts aligned with the themes above however, creative and original manuscripts that contribute to the ethos of this Call for Papers will also be considered by the Editors.

Terjedelmi korlát:
Beadási határidő: 2012. július 1.

„Service innovation in business-to-business firms”

Journal of Business & Industrial Marketing
. Service innovation in manufacturing firms
. Innovation in knowledge-intensive business services (KIBS)
. The role of ICT in service innovation
. Integrative product and service development
. Service development practices, models, methodologies, tools, and techniques
. Service innovation in networked environments
. Coordination of development processes and projects across organizational functions
. Innovation driven by external parties (e.g. customers, users, suppliers)
. Implementation of new services, including sales and delivery
. Service innovation typologies
. Service innovation in transnational B2B firms
. Contractual innovations (e.g. performance-based contracts, gain sharing)

Terjedelmi korlát:  6000 szó
Beadási határidő: 2012. április 30.

„Special issue on Role of relationships and networks in radical innovation”

Journal of Business & Industrial Marketing

The following themes represent some topics which are of particular interest to the overall focus of the special issue:
• Radical innovation in both manufacturing and service contexts
• Relationship dynamics associated with radical innovation
• Networks involved in radical innovation
• Innovation driven by external parties, e.g. customers, suppliers, users
• Coordination of activities and resources across boundaries during radical innovation
• The role of boundary spanners in supporting radical innovation
• Management issues relating to radical innovation in networks and relationships
• Resource mobilisation
• Characteristics of successful relationship development in a radical innovation context
• Do particular business networks support the development of radical innovations?
• Whether tightly coupled or loosely coupled networks yield stronger radical innovation outcomes
• To what extent is it important for customers to be involved in the development of radical innovations

Terjedelmi korlát:  6 000 szó
Beadási határidő: 2012. október 1.

„Special Issue on Innovation in Business-to-Business Networks”

Journal of Business & Industrial Marketing

Some specific, but not exclusive, research questions are the following:
• How do different business actors’ goals impact innovations generated in networks?
• How do these goals combine and co-exist in the development, adoption and diffusion of innovation? How do they address innovation-related processes?
• Does the interaction among actors with heterogeneous goals lead to certain resource interfaces to develop more than others?
• How do different goals co-exist in a business actor and how do they affect the different innovation processes it is involved into?
• Are there any patterns in how actors’ goals and the innovation networks change over time?

Terjedelmi korlát:  6 – 8 000 szó
Beadási határidő: 2012. november 30.

9.    Digitális Marketing / E-Business

„u- and e-Service, Science and Technology”

International Journal of Wireless and Mobile Computing
•    Adoption of standards and protocols for e- or u-business applications
•    B2B, B2C and C2C architectures
•    Case studies in industry and government
•    Collaborative business systems
•    CRM and business solutions
•    Data and knowledge engineering
•    e- or u-banking
•    e- or u-business systems for multiple platforms
•    e- or u-entertainment
•    e- or u-government
•    e- or u-learning
•    e- or u-marketing and consumer behaviour
•    e- or u-negotiation and auction mechanisms
•    e- or u-payment systems
•    GPS applications and location-based services
•    Grid computing for e- or u-business
•    Healthcare and medical applications
•    Intellectual rights
•    Interoperability and integration
•    m-business and ubiquitous services
•    Mobile services and architectures
•    Mobility management in next generation networks
•    Multi-agent systems and information integration
•    Open source technologies in e- or u-business
•    Quality of service (QoS) and metrics
•    Security and privacy
•    Semantic web applications and ontology sharing
•    Service-oriented architectures
•    Supply-chain management
•    Systems development and evaluation
•    Telematics and middleware platforms
•    Trust and privacy issues in social networks
•    User interfaces and usability
•    Virtual organisations
•    VPN technology and services
•    Web data visualization
•    Web personalisation and decision making
•    Web services
•    Website monitoring and optimisation
•    Workflow management systems
•    XML and domain mark-up languages

Terjedelmi korlát: 5-7000 szó
Beadási határidő: 2012. március 31.

10. Direkt marketing 

„Pharmaceutical direct-to-consumer advertising: past, present, and future”

11. Szolgáltatásmarketing

„New technologies in Services”

The Service Industries Journal
Examples of topics appropriate to the theme of New Technologies in Services include:
• Creation of firm value through IT
• IT strategies and services
• IT integration and strategy
• Impact of introducing Web 2.0 in the firm
• Enterprise 2.0 tools
• Knowledge management and IT
• Creation of Information Management Capabilities
• New business models for virtual markets
• Business networks and entrepreneurship
• Enabling technology for outsourced facilities management
• IT-based services delivery systems
• IT services outsourcing

Terjedelmi korlát: 5-6000 szó
Absztrakt beadás: 2012. február
Beadási határidő: 2012. december

„Service innovation in business-to-business firms”

Journal of Business & Industrial Marketing
The following themes represent some topics which
are of particular interest to the overall focus of the special issue:
. Service innovation in manufacturing firms
. Innovation in knowledge-intensive business services (KIBS)
. The role of ICT in service innovation
. Integrative product and service development
. Service development practices, models, methodologies, tools, and techniques
. Service innovation in networked environments
. Coordination of development processes and projects across organizational functions
. Innovation driven by external parties (e.g. customers, users, suppliers)
. Implementation of new services, including sales and delivery
. Service innovation typologies
. Service innovation in transnational B2B firms
. Contractual innovations (e.g. performance-based contracts, gain sharing)

Terjedelmi korlát:  6000 szó
Beadási határidő: 2012. április 30.

„Knowladge Intensive Business Services”

The Service Industries Journal
• Organizational behaviour at knowledge intensive business services
• Organizational learning at knowledge intensive business services
• Knowledge management in business service industries
• T-KIBS: scientific and technological knowledge
• P-KIBS: professional services knowledge
• Business Ethics and Knowledge-Intensive Business Services
• Client Co-Production in Knowledge-Intensive Business Services
• Health/Medical services: knowledge intensive business service
• Education services: knowledge intensive business service
• Public governance: knowledge intensive business service

Terjedelmi korlát:  5-6000 szó
Beadási határidő: 2012. április 30.

„Service innovation and value creation in the franchising profit chain”

Journal of Services Marketing

Papers may address areas such as (but not limited to) the following.
-Franchising system design
-Franchise service quality
-Franchising service blueprinting
-Franchisor/franchisee relationships and service interaction
-Franchisee/employee relationships and service interaction
-Franchisee/customer relationships and service interaction
-Creating brand value in franchising
-The role of communications in value creation
-Conflict resolution in franchising arrangements
-Franchise system monitoring
-Comparative studies between franchises and independent service businesses
-Cross-cultural service developments and implications
-Service provision of third-parties (i.e. government agencies etc.) in franchising.

Terjedelmi korlát:  3-5 000 szó
Beadási határidő: 2012. június 12.

„Special Issue: Economics and Services”

The Service Industries Journal
•    Reconciliation of supply-side and demand-side measurements of the service sector
•    How could the service sector be disaggregated to enhance the relevance of economic inquiry?
•    Productivity and quality of service
•    Urbanization and service sector growth
•    The welfare state dilemma

Terjedelmi korlát:  5-6 000 szó
Beadási határidő: 2012. június 30.

„Nonprofit Service Marketing”

The Service Industries Journal
• Nonprofit organizations governance
• Nonprofit organizations financing
• Nonprofit organizations fundraising
• Partnerships with public sector
• Volunteer recruitment and motivation
• Marketing in nonprofit organizations
• Managing human resources in the nonprofit services organizations.
• Efficiency in nonprofit organizations
• Nonprofit organizations stakeholders management
• Efficacy in nonprofit organizations actions
• Nonprofit organizations and new information and communications technologies

Terjedelmi korlát:  5-6 000 szó
Beadási határidő: 2013. szeptember 30.

12.    Turisztikai / desztináció marketing

„Advances in Sport Tourism Marketing & Management”

International Journal of Sport Management and Marketing
Submissions are welcome from a broad range of topics which explore marketing and management advances in sport tourism, including, but not limited to:
•    Management of sport tourism destinations
•    Positioning for sport tourism destinations
•    Promotion of sport tourism destinations
•    Market segmentation for sport tourism
•    New product development in sport tourism
•    Image and branding of sport events and tourism destinations
•    Challenges to sport tourism marketing and management
•    Destination management systems for sport tourism
•    Social media in sport tourism
•    Spectator motivations
•    Sponsorship for sport events
•    Challenges to growth and development for sport tourism
•    Service quality issues in sport tourism
•    Marketing sport tourism: creating synergies between sport and destination
•    Sustainable development at sport tourism destinations
•    Gastronomy and wine in sport tourism marketing
•    Cultural tourism and sport tourism
•    Information and communication technologies for sport tourism marketing and management

Terjedelmi korlát:  5-7 000 szó
Beadási határidő: 2012. november 30.

13. Nonprofit marketing

„Nonprofit Service Marketing”

The Service Industries Journal
• Nonprofit organizations governance
• Nonprofit organizations financing
• Nonprofit organizations fundraising
• Partnerships with public sector
• Volunteer recruitment and motivation
• Marketing in nonprofit organizations
• Managing human resources in the nonprofit services organizations.
• Efficiency in nonprofit organizations
• Nonprofit organizations stakeholders management
• Efficacy in nonprofit organizations actions
• Nonprofit organizations and new information and communications technologies

Terjedelmi korlát:  5-6 000 szó
Beadási határidő: 2013. szeptember 30.

14.   Kulturális marketing

15.    CSR és Marketing

16.    Sportmarketing

„Advances in Sport Tourism Marketing & Management”

International Journal of Sport Management and Marketing

Submissions are welcome from a broad range of topics which explore marketing and management advances in sport tourism, including, but not limited to:
•    Management of sport tourism destinations
•    Positioning for sport tourism destinations
•    Promotion of sport tourism destinations
•    Market segmentation for sport tourism
•    New product development in sport tourism
•    Image and branding of sport events and tourism destinations
•    Challenges to sport tourism marketing and management
•    Destination management systems for sport tourism
•    Social media in sport tourism
•    Spectator motivations
•    Sponsorship for sport events
•    Challenges to growth and development for sport tourism
•    Service quality issues in sport tourism
•    Marketing sport tourism: creating synergies between sport and destination
•    Sustainable development at sport tourism destinations
•    Gastronomy and wine in sport tourism marketing
•    Cultural tourism and sport tourism
•    Information and communication technologies for sport tourism marketing and management

Terjedelmi korlát:  5-7000 szó
Beadási határidő: 2012. november 30.

17. Egészségügyi marketing

„Pharmaceutical direct-to-consumer advertising: past, present, and future”

18.   Élelmiszeripari Marketing

19.    Marketing Review St. Gallen

2012.6.szám

„Marketeer”

• Which trends and developments are especially relevant for mar-keting experts?
• Which competences are required to successfully implement these trends?
• How are good marketing experts trained and further qualified today?
• Are there differences specific to the various sectors?
• How do marketing people work together with each other or coo-perate with other sectors?
• How close to customers is marketing in practice?
•What distinguishes successful leadership in marketing?
• How much influence do marketing researchers have on marketing in practice?

Absztrakt leadás (1 oldal): 2012. március 6.
Terjedelmi korlát:  kb. 18 120 karakter
Beadási határidő: 2012. május 23.